Learn how to get started - figure out if a CDP is right for you, and how to evaluate your options
Get clarity on CDP core capabilities and how to best drive adoption within an organization
Understand how to best fit a CDP into a larger martech architecture
Customer Data Platform (CDP) interest and adoption has rapidly increased, and marketers can't help but be drawn to them by their promise and potential value. The marketplace has quickly become crowded and therefore confusing for buyers trying to evaluate and determined whether or not a CDP can help them. CDPs can provide significant value, but only if you apply them in the proper situations, and with a thoughtful approach to integrating into your overall martech stack.
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.