Google Shopping Campaigns: 3 Important Areas of Focus
Presented in partnership with:
Join Merkle and Google for this webinar discussing areas of focus for Shopping Campaigns in 2016.
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In this webinar Merkle's Todd Bowman, Director of Feed Management and Google's AnnaMarie Thomas, Partner Manager, Shopping reveal the areas of focus for Shopping Campaigns in 2016. As seen in the latest Q1 Merkle Digital Marketing Report, Google Shopping spend grew 41% and now is accounting for close to 70% of non-brand clicks on average.
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.