Google Shopping Campaigns: 3 Important Areas of Focus
Presented in partnership with:
Join Merkle and Google for this webinar discussing areas of focus for Shopping Campaigns in 2016.
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In this webinar Merkle's Todd Bowman, Director of Feed Management and Google's AnnaMarie Thomas, Partner Manager, Shopping reveal the areas of focus for Shopping Campaigns in 2016. As seen in the latest Q1 Merkle Digital Marketing Report, Google Shopping spend grew 41% and now is accounting for close to 70% of non-brand clicks on average.
With October coming to an end, we need to start looking towards the most exciting time of year for most retailers - Holiday! It is critical to formulate a Holiday Shopping strategy that best supports your business.