Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
Original Presentation Date
Jan. 30, 2020
How artificial intelligence can be applied to large volumes of unstructured digital data
How digital intelligence extends the consumer-brand information exchange, including:
Product Content: How to ensure customers have a consistent digital experience regardless of where they are exposed to the brand
Pricing Optimization: How to harness competitive data to determine how to price and promote a brand
Customer Sentiment: How to capture and categorize product reviews and social media mentions to inform brand strategy
How customer sentiment extends marketing measurement to shed light on both ‘how’ campaigns perform and ‘why'
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?
To establish competitive advantage, leading brands are turning to artificial intelligence (AI) and other advanced analytics techniques to build the next generation insights required to make business decisions in today’s digital economy. Join speakers from Ugam, a Merkle Company and Merkle for a webinar highlighting the key takeaways listed above.
The retail landscape is drastically changing. So how do brands thrive in the new world of customer expectations and control? Retailers are moving beyond traditional shopper and co-op programs by building unique businesses that surpass the traditional merchant vendor relationship.