Join Merkle for a webinar where Anne-Marie Schaffer, EVP, GM, Retail & Consumer Goods Practice; and Catherine (Cat) Jolly, Director, Marketing Strategy; will provide a deep-dive into:
The top 5 marketing trends for the 2019 holiday season
Examples of how leading marketers are tackling these trends
Quick wins for you to integrate into your 2019 holiday marketing plans
It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers! But if you’re like most retail marketers, you’ve laid out a solid strategy and you’re tying the bow on top of those holiday marketing plans. To help you optimize those plans, our retail experts have done the research and identified the top 5 holiday trends marketers will see this year and how you should respond—think of it as our little gift to you.
Sensing and Shaping Consumer Demand in the New Normal
Rapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions. Developing an agile capability that enables brands to accurately sense this evolution and subsequently shape the demand in a continuous, timely loop will provide a competitive edge.