How to drive revenue through your website: Featuring a Plow & Hearth Case Study
Original Presentation Date
Apr. 29, 2020
Challenges customers are facing today in driving the customer experience
Overview of 4Cite’s solutions to identify and engage website visitors:
How Plow & Hearth identified and engaged website visitors to drive revenue
Ninety-nine percent of your website visitors don’t buy anything, nor do they leave behind PII. So, if you can't identify them, you're missing a tremendous opportunity to engage them when it matters — serving the kind of relevant messaging that drives revenue.
Join us for a webinar to see how 4Cite’s identity solutions link website visits to people, enabling the capture of more person-based data to power relevant and timely email messages.
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.