How OTT Consumption has Changed and Strategies to Win
Original Presentation Date
Sep. 24, 2020
How this year has changed consumption tactics
Where are advertisers shifting their spend? Where are consumers shifting their time?
Leverage industry reports such as eMarketer, Kantar, Mintel, etc to track shifts over time alongside Merkle’s COVID-19 Market Impact Dashboard
Learn how brands can win the rest of the year with consumers
All advertisers know consumption habits, media budgets, and the way we talk to consumers has drastically changed this year. Consumers are watching more OTT/CTV than ever before and it’s become increasingly important for advertisers to meet consumers where they are now. Learn how OTT/CTV can help replace traditional, more expensive media channels and how advertisers are looking at streaming TV as a new acquisition tactic.