We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

How to Strategically Grow Your MOps Team

Original Presentation Date

Aug 25, 2021

Key Takeaways

Detailed Overview

As marketers, we face a lot of challenges when we’re trying to scale our business and get it to the next step. We need fresh expertise to reach new markets and engage our database but, we are also tasked to keep costs—and sometimes hiring—down too.

In this webinar, Digital Pi, A Merkle Company,  and Amy Goldfine from Iterable discuss how companies can exceed goals the right balance between internal teams and agency experts. We will cover:

  • The differences and benefits of a centralized and decentralized model
  • How a hybrid approach to marketing operations has helped many clients, including Iterable, scale their business faster
  • The considerations you should take to leverage agency expertise as you try to build your business and reach new markets

Presenters

Jeff Coveney

CMO, Digital Pi, A Merkle Company