How to Strengthen Identity and Data in a Cookieless World
Original Presentation Date
Jul 23, 2020
As brands face the new world of digital media without the third-party cookie, their own first-party data will become paramount for success. In Part 1 of this webinar series, we’ll share how companies can better understand and leverage their own first-party data and discuss how the ID graph will change in this new world. You’ll learn how to connect the graph to first- and third- party data to gain better insights and more effective targeting.