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Identify Opportunities to Maximize Customer Experience Revenue

Original Presentation Date

Mar 24, 2021

Key Takeaways

Detailed Overview

$98 billion a year is left on the table by companies that fail to provide “simple” experiences to their consumers. The difference between a good and great experience is customer loyalty and significant revenue for your bottom line. But, how do you identify and create a plan to maximize your customer experience performance? Through an in-depth data-driven and user experience analysis, we help brands identify customer pain points and opportunities to uncover an experience that delivers value for your customer.   

Join us for an in-depth look at how to spot the gaps in your customer experience landscape and how Merkle’s CX Identifier offering can help drive stronger and more personalized experiences. Our speakers will discuss the four steps to pinpointing opportunities, identifying customer experience, content, and conversion issues across the journey, and how to prioritize actionable outputs that address those issues. 

Presenters

Rocco Albano

VP, Experience Strategy

Sunil Rao

SVP, Analytics, Merkle