Innovations and Gaps in Customer Engagement during COVID-19
Original Presentation Date
Jul. 28, 2020
How are marketers prioritizing their activities and investments to put the customer first in a changing environment? Where are they seeing the greatest pain points along the way? This special edition of the Customer Engagement Report digs into strategy, technology, and spending trends across brands as they seek to adapt and thrive as a result of the COVID-19 pandemic.
Join Merkle experts Yara Lutz and Jose Cebrian as they discuss the kinds of innovations and investments that better serve consumers in their “new normal,” the gaps revealed along the way, and some highlights and outliers across industries.