We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Integrate Your Tech Stack to Make The Most Of ABM

Mark your calendar

Sep. 19, 2019

Key Takeaways

  • Understand which technologies are necessary to implement ABM programs​

  • What to look for when vetting partners and building your martech stack ​

  • How to future-proof your martech stack in order to evolve your ABM strategies

Detailed Overview

B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies? ​