Understand which technologies are necessary to implement ABM programs
What to look for when vetting partners and building your martech stack
How to future-proof your martech stack in order to evolve your ABM strategies
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies?