Designing a Full-Funnel Facebook Audience Architecture
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.
Loyalty programs and promotions: Keys to collecting first‑party data
First-party data is information that companies collect directly from the consumer, and allows for personalized and compelling interactions with customers. This valuable data can be collected effectively both through loyalty programs and promotions.