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Key Considerations for Building the New CX Tech Stack

Original Presentation Date

Oct 06, 2021

Key Takeaways

  • Key considerations when building a vision and roadmap
  • How to select the right solution
  • How to quickly drive solution adoption and value

Detailed Overview

Today, organizations must build tech capabilities that first solve for specific needs of the business and can scale for future needs. The development of the organization’s tech stack should be aligned to rapidly stand up use cases and quickly show value of the transformation investment.

The most sought after use cases today require a new customer experience (CX)-centric technology stack. It’s the only way organizations can accurately operationalize data for connected CX and gain the flexibility needed to manage customer expectations and business needs, all while maintaining agility for future business needs.

Note: This webinar is hosted by SWZD and you will be redirected to their registration page.

Presenters

Chris O'Brien

VP, Digital Marketing Technology, M&T Bank/Wilmington Trust

Phil Marsalona

Principal, Technology Strategy, Merkle