Let's Get Personal: How to Create Personal Experiences Based on Data
Original Presentation Date
May. 19, 2020
Discover a planning-based framework for designing people-based digital experiences
Learn the critical difference between traditional experience design and designing an experience for a known customer
Understand how to use experiences to increase engagement, customer satisfaction, conversions and sales
Hear how real-world examples are meeting the needs of today's consumer
Leveraging the right data and technology unlocks amazing power for today's marketers. In our live webinar, we'll explore how to get the most out of these tools to enable personal and exceptional customer experiences. Join Merkle and Adobe as they share how to define and create personal site experiences based on data, insights, customer and business needs.
In a world where consumers spend 6½ hours every day on digital channels, the face-to-face relationship may be waning, but the opportunity for connection isn’t.
So how critical is digital experience?
More than half (63%) of consumers expect personalization as a standard of service and many marketers think they’re doing some personalization, so they think they’re checking the box on personalized customer experience. Yet many don’t really know who’s on the receiving end – which begs the question, how personal can it be?
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.