Join Google Cloud’s Matthew Tai and Merkle’s Craig Howard to learn how advertisers and publishers lower their time to customer insights using Google Cloud.
Original Presentation Date
Nov. 16, 2017
Challenges of today’s digital marketer
Benefits of moving your data and analytics to the Cloud
Value of Google Cloud and capabilities
The Google Cloud marketing analytics solution at a high level
A real example of how Google Cloud is being used today
Join Google Cloud’s Matthew Tai and Merkle’s Craig Howard to learn how advertisers and publishers lower their time to customer insights using Google Cloud. Using BigQuery—a fast, economical and fully-managed enterprise data warehouse for large-scale data analytics—marketers integrate data silos to provide a clearer view of the business and leverage advanced analytics to optimize marketing initiatives and create meaningful experiences for their customers.
Is your marketing solution too cumbersome to manage? Is the infrastructure nearing the end of its life? Are you bogged down by the time and effort required to generate basic customer insights to drive marketing campaigns? Learn about moving your data to the cloud with Google.