Marketing is Personal: Driving Marketing Success In The Cookieless World
Original Presentation Date
Apr. 21, 2020
The biggest challenge for marketers today is enabling marketing in a world where data is hard to use, and the ability to know customers is becoming more and more limited by Big Tech. In this session, we’ll explore how to solve internal constraints on unleashing business innovation. This requires gaining a new perspective on data, as well as building and owning a customer identity platform built on first-party and cookie-less data. These two elements will be the conduit for us to drive more meaningful relationships with our customers across their entire experience with our brands.