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MarTech Masters Series

Original Presentation Date

Apr. 30, 2020

Key Takeaways

  • How do you tie in different initiatives and technologies to drive success?
  • How do you make your marketing more repeatable with Marketo and accompanying technologies?

Detailed Overview

You have Marketo. Now what? Join Digital Pi, A Merkle Company to figure out your next steps.

Over six sessions, designed for marketing operations professionals who live in Marketo, Digital Pi and guest speakers,will deep dive into everything from Marketo tips & tricks to advanced data and insights for scoring and routing:

  • Marketo Tips: Thinking outside the lines 
  • Funnel of Love: From attraction to happily ever after
  • Case Study: Getting the most from Marketo in a demanding global environment
  • Get in front of in-market buyers with intent data nurtures
  • Operationalizing Webinars: How to use ON24 engagement and data for Marketo campaigns
  • Five steps to a winning marketing data strategy