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Maximizing Customer Lifetime Value with Subscriptions

Original Presentation Date

Jan. 26, 2021

Key Takeaways

  • How to calculate CLV and identify your most valuable customers

  • The impact of subscription offerings on CLV

  • Subscription best practices to maximize CLV

  • How to utilize CLV data to personalize your messaging across the subscriber journey

Detailed Overview

What if you could identify and nurture your most valuable customers? What impact would that have on your business? By using customer modeling techniques, you can determine your most valuable customers over time and enhance your relationships with them, resulting in long-term business success. 

In this webinar, Ordergroove and DEG will examine how subscriptions can increase Customer Lifetime Value (CLV). We’ll also detail how to use this data to improve acquisition and churn strategies for your subscription program. This webinar is the perfect tool for anyone who needs help prioritizing their 2021 projects.