Merkle’s Nice List of 2019 Holiday Marketing Strategies
Original Presentation Date
Jan. 14, 2020
Join Merkle for a webinar where we’ll discuss:
The top marketing trends from the 2019 holiday season
Examples of how leading marketers tackled these trends
How paid media performance tracked in the 2019 holiday season
Best practices to begin your 2020 holiday planning process
Each year retail marketers apply learnings from the previous holiday season to optimize their upcoming holiday plans. In October 2019, Merkle predicted the top 5 holiday marketing trends you’d see this year. And with the holiday season behind us, we’ve pulled together an analysis of what really happened; which brands crushed it and how performance trends tracked across retailers over the season. Did your brand make the list?
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?