What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Based on benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR conveys the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram
Since 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
The report's authors, Mark Ballard and Ryan Gibson, will present highlights including the impact of COVID-19 on the Q1 2020 edition, and answer your questions about their findings.
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.