In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q4 2018 report and answer audience questions about its findings.
The Q4 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as:
Google, Facebook, Amazon, and other platform updates
Growth trends across channels, devices, and ad formats
Key developments impacting performance across digital channels
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.
Enabling Person-Based Marketing with Adobe Experience Manager
As people-based marketing becomes critical for brands to survive in a world of evolving consumer expectations, marketers must rethink their traditional approaches. Targeting, measuring and optimizing their marketing and advertising at the level of real people. And this means having the right technology to supply effective and actionable people-based intelligence.