In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q4 2018 report and answer audience questions about its findings.
The Q4 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as:
- Google, Facebook, Amazon, and other platform updates
- Growth trends across channels, devices, and ad formats
- Key developments impacting performance across digital channels
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.