In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q4 2018 report and answer audience questions about its findings.
The Q4 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as:
Google, Facebook, Amazon, and other platform updates
Growth trends across channels, devices, and ad formats
Key developments impacting performance across digital channels
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?