MMA's The Great Identifier Debate: Merkle's Merkury Identity Overview
Original Presentation Date
Jul 01, 2021
A new, “new normal” is coming. A future where addressable marketing must balance both a consumer’s need for privacy and their need for a free, open internet. Brands that fail to prepare for this new world will deprecate; along with the third-party cookies they rely on to deliver 1:1 customer experiences today.
Merkury, Merkle’s identity resolution and data platform, helps brands build a scalable and privacy-compliant identity solution through first-party consumer interactions across digital channels (email, website, advertising, etc.). Join John Lee, Merkle’s Chief Corporate Strategy Officer, as he introduces Merkle’s unique approach to identity and solution for first-party, cookieless identity.