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The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track

Original Presentation Date

May. 28, 2020

Key Takeaways

  • What agile marketing is and which tools drive collaboration, workload prioritization and management 
  • Ways to avoid most common pitfalls of agile marketing 
  • How Merkle’s Promotions & Loyalty Services team leverages agile marketing to activate campaigns for Fortune 1000 brands

Detailed Overview

There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation. 

Join leaders from Merkle for useful tips for your organization’s journey to agile marketing adoption, whether you have a formal roadmap in place or you’re just starting to scratch the surface. 

Please note that this webinar is hosted by Adweek. You will be directed to their website to register for the presentation using the link below.


Presenters