What agile marketing is and which tools drive collaboration, workload prioritization and management
Ways to avoid most common pitfalls of agile marketing
How Merkle’s Promotions & Loyalty Services team leverages agile marketing to activate campaigns for Fortune 1000 brands
There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.
Join leaders from Merkle for useful tips for your organization’s journey to agile marketing adoption, whether you have a formal roadmap in place or you’re just starting to scratch the surface.
Please note that this webinar is hosted by Adweek. You will be directed to their website to register for the presentation using the link below.
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.