Nationwide Financial & Merkle Win Marketer Quarterly’s Best Cross-Channel Campaign: Here’s How They Did It
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Learn how to build an award-winning campaign from beginning to end
Hear how to combine traditional channels with digital media to deliver impressive results
Join Merkle and Nationwide Financial to learn about their "Be Your Own Hero" campaign that won Marketer Quarterly's Best Cross Channel Campaign.
The webinar will show how this multi-touch campaign combined traditional channels with digital media and why the judges especially "appreciated their coordinated creative and messaging tied to age-based segmentation with a strong call-to-action".
5 Tips For Financial Marketers to Tap AI’s Personalization Potential
In a world where most consumers think and act 'digital-first,' financial marketers must leverage new technologies enabling personalized interactions and offers — in real time, and in any channel. Fintechs have the edge over traditional institutions... for now. But this will shrink as more banks and credit unions embrace AI tools.