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The New Back to School for Retailers

Mark your calendar

Jun. 09, 2020
2 PM EST

Key Takeaways

Detailed Overview

Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.

In this live panel discussion, we’ll talk to experts in Retail, Promotions & Loyalty, and Performance Media about what retailers can expect this year and how they can adapt.


Presenters