Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.
In this live panel discussion, we’ll talk to experts in Retail, Promotions & Loyalty, and Performance Media about what retailers can expect this year and how they can adapt.
The Return to Travel: Rethinking Audience Strategy in the New Norm
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.
How Media & Entertainment Brands Can Thrive in the New Normal
Covid-19 has caused a massive shift in consumer behavior in a short amount of time, as people have embraced digital experiences in an unprecedented manor. No matter what kind of entertainment company you are, this shift is here to stay, and how your brand adapts to it will help inform your long-term success.