The “New Normal", Year Two: Data, Privacy and Consumer Behavior
Original Presentation Date
Jun 03, 2021
The lessons of COVID-19 on consumer behavior will be dissected for years to come; however, the accelerated digitization spurred by the pandemic immediately impacts how we reach consumers and clients at scale.
Hosted by Intent HQ & Merkle, this candid conversation will address COVID-19 accelerated shifts in the marketplace. This session will explore cutting edge research, discuss changes in lockdown shift consumption and illuminate trends in digital advertising, all geared toward empowering attendees to understand what we’ve learned, and what’s next.
The conversation will be led by noted researcher and IESE Professor of Marketing Jose Luis Nueno who will be joined by Matthew Mobley, Chief Technology Officer for Merkle, and Sharifah Amirah, President, Intent HQ Americas, as they explore topics including:
How has the COVID-19 crisis changed consumer behavior
What new demands on customer experience are driving change…and which demands are here to stay?
How can we collectively meet these demands in a tech smart AND privacy safe way?