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New Rules for the New World: How the modern CMO can embrace disruption and win the consumer

Original Presentation Date

Nov. 14, 2018

Key Takeaways

Detailed Overview

According to the 2018 CMO Survey, two-thirds see driving business growth as their primary role. But what is their biggest challenge? 

Over half said that engaging consumers in an age of increasing consumer intolerance for traditional advertising and information overload. As technology, data, mobile, and social media shift the balance of power away from brands in favor of consumers, those ready to center their business and operation model around the consumer will win in today's demand-led economy.

Join the Dentsu Aegis Network conversation led by Dirk Herbert, Chief Strategy Officer, on the new rules for success in a world where business growth is no longer predicated on marketing at consumers but mattering to people.