New Rules for the New World: How the modern CMO can embrace disruption and win the consumer
Original Presentation Date
Nov. 14, 2018
According to the 2018 CMO Survey, two-thirds see driving business growth as their primary role. But what is their biggest challenge?
Over half said that engaging consumers in an age of increasing consumer intolerance for traditional advertising and information overload. As technology, data, mobile, and social media shift the balance of power away from brands in favor of consumers, those ready to center their business and operation model around the consumer will win in today's demand-led economy.
Join the Dentsu Aegis Network conversation led by Dirk Herbert, Chief Strategy Officer, on the new rules for success in a world where business growth is no longer predicated on marketing atconsumers but mattering topeople.
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.