The Next 90 Days: How nonprofit fundraisers are evolving in the face of COVID-19
Original Presentation Date
Apr. 21, 2020
Now that we’ve passed the initial “holy smokes, what is going on?!” phase of the COVID-19 crisis, most leading nonprofits have made the appropriate short-term adjustments to communications and fundraising calendars, messaging, and web properties to react to the immediate needs of their supporters and organizations. While we don’t know how the pandemic will unfold, one thing we do know is that it will take months, if not longer, for life to return to “normal.” And that the definition of “normal” will be different than it was pre-crisis, leaving us with changed constituent behavior and the resulting recession. Nonprofits will have to evolve their fundraising, marketing, and communications functions, and the way they work internally, to continue to build meaningful relationships with their supporters.
Join the National MS Society, Northwell Health Foundation and World Vision as they discuss how they are adapting to shifting consumer and donor behaviors, and are giving back to the community in this time of crisis.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.