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The Next Normal: Revving Up Your Brand’s Personalization Engine

Original Presentation Date

May 20, 2021

Key Takeaways

Detailed Overview

In order to achieve personalized, 1:1 experiences, brands must start with centralized, actionable first-party data and end with real-time activations across every touchpoint. This journey requires an investment to connect your technology, strategy, and creative, but the result is greater ROI and more engaged customers.

Presenters

Martin Kihn

SVP, Strategy, Marketing Cloud, Salesforce

Matthew Mobley

Chief Technology Officer

Tony Toubia

VP, Global Salesforce Solutions Lead

In Our Company