Omni-Channel Orchestration and the Regions Bank Journey
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There are a lot of tempting technologies out there—define your omni-channel strategy first
Digital, outbound, and inbound are not omni-channel—they are each just part of it
The industry is converging and evolving—you are likely going to need to integrate multiple technologies
The orchestration layer is key to bringing it all together
This will cross many teams and will need a new approach to ‘business as usual’
Join Merkle and Regions Bank on the value of an omni-channel strategy, what it means, what comprises it and how to execute. Follow the Regions journey of navigating existing and emerging industry challenges and what is needed to face those challenges.
Tapping the Power of Preapproved Offers in Financial Marketing
The pressures of reaching short-term marketing goals and limited budgets have kept many financial marketers from using digital prescreen approaches for prospecting. There are clear reasons why this practice can improve both marketing performance and customer experience.