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The Path to a Connected Customer Experience

Original Presentation Date

Dec. 08, 2020

Key Takeaways

Detailed Overview

Today, customers expect brands to provide a connected, seamless, and personalized experience as their baseline. The brands that deliver exceptional content and service on top of that are the ones growing and engaging their customer base.

In this session, our presenters will walk through everything you need to connect your platforms and channels—from data integration and technology considerations to strategy activation—and showcase how the new Salesforce Digital 360 is helping brands take the first step.

Presenters

  • Shannon Duffy, EVP of Marketing, Salesforce
  • Adam Lavelle, Global Alliances Sales Architect, dentsu
  • Neal Sharma, CEO, DEG