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People-Based Marketing for Health

What it is and how it's enabled

Original Presentation Date

Mar. 23, 2016

Key Takeaways

Today, Marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with advertising and content that's relevant to them as individuals. Join Gerry Bavaro, Senior Vice President, Merkle for this free, on-demand webinar to learn more, including:

  • Having a keen understanding of the data available to you through third party sources. This data is connected to your first-party data and delivered through your DMP. Critical to harnessing this information is your ability to manage tags across devices and sites, all of which is managed through the Cloud
  • Real-time insights fueled by robust analytics to drive your marketing and re-contact strategies
  • Orchestration of content and audience decisioning across devices and channels to deliver the experience the consumer is looking for
  • Real-time media and content delivery when, where , and how the consumer wants to receive it

Presenters

Detailed Overview

Today, Marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable.

This can only be achieved by understanding and reaching actual people with advertising and content that's relevant to them as individuals. People-Based Marketing is the strategy enabled by today’s Marketing Automation technology.

Join Gerry Bavaro, Senior Vice President, Merkle for this free, on-demand webinar to learn more.