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People Based Marketing With M1 Advanced TV

Original Presentation Date

Jul. 30, 2019

Key Takeaways

  • The Addressable TV landscape​
  • The opportunity for precision-level marketing with person level data​
  • How measurement and optimization is achieved in Addressable TV and OTT​
  • Hear how brands are doing it through case studies​

Detailed Overview

TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT.  Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format.