The opportunity for precision-level marketing with person level data
How measurement and optimization is achieved in Addressable TV and OTT
Hear how brands are doing it through case studies
TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT. Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format.
The Return to Travel: Rethinking Audience Strategy in the New Norm
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.
How Media & Entertainment Brands Can Thrive in the New Normal
Covid-19 has caused a massive shift in consumer behavior in a short amount of time, as people have embraced digital experiences in an unprecedented manner. No matter what kind of entertainment company you are, this shift is here to stay, and how your brand adapts to it will help inform your long-term success.