The opportunity for precision-level marketing with person level data
How measurement and optimization is achieved in Addressable TV and OTT
Hear how brands are doing it through case studies
TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT. Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format.
How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.