Personalized Health Marketing

On-Demand Webinar Series

Original Presentation Date

Apr. 22, 2015

Key Takeaways

Our on-demand webinar series is designed to discuss the importance of delivering personalized customer experiences and best practices for executing on this strategy. This four-part series will not only be educational, but include actionable information so that you can begin enacting your own personalized campaigns.

Presenters

Detailed Overview

Our on-demand webinar series discusses the importance of delivering personalized customer experiences and best practices for executing on this strategy in the healthcare and health insurance industries. This four-part series will not only be educational, but include actionable information so that you can begin enacting your own personalized campaigns.

Webinar 1: One Step Closer to Personalization

You’ll learn:

  • Why pharma is uniquely positioned to leverage personalization
  • How wearables will impact the health industry
  • How you can turn individual-level data into individual-level experiences

Webinar 2: Planning for Personally Relevant, Differentiated Health Experiences

You’ll learn:

  • About addressable audience platforms
  • How to tailor messaging to the individual
  • How to drive higher conversions and eliminate wasted spending

Webinar 3: Bringing Personal Experiences to Life Through Advanced Marketing Automation

You’ll learn:

  • How technology plays a role in personalization
  • How to align touchpoints for an orchestrated experience
  • How to automate the process for optimal efficiency

Webinar 4: Overcoming the Organizational Challenge

You’ll learn:

  • Why most organizations fail at implementing personalization
  • How you can align data and technology to make it work
  • The four key organizational factors for success