Planning for a New Reality: Marketing Strategies for Insurance and Wealth Management
Original Presentation Date
May. 27, 2020
Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before. Many leaders see the weaknesses in the online experience and supporting tech stack and are looking to shore up those gaps quickly.
In this webinar we’ll share specific facts about new customer behavior and we’ll marry that to the solutions that you can adopt in response. Our discussion will include examples of rapid insight generation, flexible campaign processes, personalized website experiences, digital communications, and agile organizational designs.
Discover What Your Audience Is Thinking, Feeling, and Doing on Your Website
But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.