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Prioritizing Advertising Efficiency for Better Business Outcomes: "Too Hard" Is Too Easy

Original Presentation Date

Mar 02, 2022

Key Takeaways

You’ll find out:

  • How to deal with growing complexities and the rising value of  
    personalization

  • What drove Merkle to establish its Center of Excellence

  • The importance of consolidation/efficiency and industry-leading tools that solve for today’s challenges

Detailed Overview

The advertising workflow is overly complicated and subject to (costly) error and delay. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard. This is especially true of ad personalization, with its limitless creative variations. But there are ways to prioritize efficiency, do great things and achieve better outcomes.

Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before can now be both simple and much more powerful.

Presenters

Amy Thorne

EVP, Performance Creative Business Lead, Merkle

Oz Etzioni

CEO & Co-Founder, Clinch

In Our Company