After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy. It requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
In this webinar, we'll explore the findings in our Customer Engagement Report with contributors Matt Mobley, Alex Yoder, and Jose Cebrian. We'll walk you through the analysis of marketing statistics and trends highlighted in the Q1 2020 report, talk about barriers to personalization, and cover the cross-channel journey to better personalized experiences. We will also have a live Q&A.
The retail landscape is drastically changing. So how do brands thrive in the new world of customer expectations and control? Retailers are moving beyond traditional shopper and co-op programs by building unique businesses that surpass the traditional merchant vendor relationship.