How business sentiment has evolved during the pandemic
The practical business impacts that organizations are encountering
The marketing and business strategies that companies are planning moving into 2021
Industry vertical, country and company size patterns in all of the above
Join B2B International, a gyro: company, as they discuss market shifts throughout the pandemic through real data, collected in real time. The expert research analysts will be on hand to talk through their findings from the On The Pulse: Pandemic Tracker - a new global survey that has run every week over the past few months, following business sentiment and activity during these uniquely challenging times.
During this webinar, the panel will share those exclusive findings to help you better understand how you can plan for recovery, future growth and inspire future effective Go To Market strategies.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.