Track and measure effectiveness of marketing campaigns
Refine marketing tactics based on a customer's buying motivations or influences
Determine the physical location customers are using to purchase specific goods and services
Identify which marketing channel customers are using the most to complete purchases
Determine who will receive marketing communications, by segment and marketing channel
Convert prospects into customers and make existing customers aware of new products and offerings
Do you have big marketing dreams but lack the budget to stand up a data and analytics arsenal to power your campaigns? When the cookie crumbles, will you be able to identify unique consumers across disparate data sources to deliver the total customer experience?
Merkle’s Rapid Audience Layer (RAL) Retail is a cloud-based data management solution that enables marketers to quickly and cost-efficiently integrate data sources to serve up rich, audience insights. Leveraging our deep roots in building databases for retailers, we understand the important data that you want to uncover about your customers and prospects, as well as how you want to use that data to build insights, marketing campaigns, and visualize results.
The Return to Travel: Rethinking Audience Strategy in the New Norm
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.