Rapid Audience Layer - Merkle’s Entry-level and Affordable Data Management Solution
Original Presentation Date
Feb. 27, 2019
Learn about RAL—Merkle’s scalable, entry-level data management solution
Understand how to onboard first-party, second-party, and third-party data into RAL quickly
Explore common RAL use cases, including how it solves for recognizing the same individual across data sources
Hear about two clients’ challenges and their results after implementing RAL
Review RAL’s low-cost buying model options and how to get started with RAL
Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database? If you answered “yes” to these common marketing challenges, Merkle’s Rapid Audience Layer (RAL) is the solution for you. Powered by Google Cloud, Merkle’s RAL is an affordable, cloud-based data management solution that enables fast integration of various data sources to serve up rich, audience insights.
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?