Recognizing and Targeting Digital Consumers in a Post-cookie World
Original Presentation Date
Dec. 16, 2020
In this session, you’ll learn:
What the deprecation of third-party cookies and mobile device IDs means to marketers
How you can regain lost audience tracking, insights, and targeting capabilities by deploying Digital Consumer Recognition
New capabilities enabled by first-party identity and data, and person-based activation connections
What a first-party Private Identity Graph is, why it’s important and how it can drive improvements and value to your enterprise
Key takeaways and steps you can take to solve challenges and establish competitive advantage quickly
With third-party cookies and mobile device IDs set to be deprecated in the next year, marketers are wondering how they will identify, understand and target digital consumers and what’s needed as a sustainable and effective basis of identity, data and technologies that can enable their efforts in years to come.
Join experts from Merkle’s Merkury identity business for a discussion about challenges and solutions as marketers struggle for answers. Learn how marketers can use their websites, digital experiences, CRM, and media engagements to produce first-party, person-based ID’s, own and control this as an enterprise asset, and drive value and improvements to their organizations never before possible by leveraging third-party cookie and device ID-based technologies and data that the digital ecosystem was built upon.