- A comprehensive view of the loyalty industry
- Overview of recent industry developments
- What approaches are needed to execute loyalty more effectively
Loyalty, like most aspects of business today, is evolving. It is evolving through new and more comprehensive uses of data and macro-level program consolidation, through brands rethinking and re-approaching their strategies, through the maturation and permutations of consumer awareness, and through technological development. The loyalty environment of 2018 is different from last year’s, and will undergo more changes yet before the decade is out.