Connecting your email, cross-channel campaign and digital analytics solutions
This conversation will cover best practices and examples of how brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels
As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery.
Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, Jose Cerbian, SVP Digital Messaging, will discuss triggers can be applied far beyond the abandoned shopping cart.
How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.