You’ll learn about the importance of:
- Right-time remarketing
- Connecting your email, cross-channel campaign and digital analytics solutions
- This conversation will cover best practices and examples of how brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels
As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery.
Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, Jose Cerbian, SVP Digital Messaging, will discuss triggers can be applied far beyond the abandoned shopping cart.