Connecting your email, cross-channel campaign and digital analytics solutions
This conversation will cover best practices and examples of how brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels
As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery.
Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, Jose Cerbian, SVP Digital Messaging, will discuss triggers can be applied far beyond the abandoned shopping cart.
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?