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The Road to Privacy-safe and Real-time CX in the Cookieless World

Original Presentation Date

Mar 09, 2021

Key Takeaways

  • Learn about the trends identified in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021
  • Understand how to evolve your data, analytics, and technology practices to deliver privacy-safe and real-time CX
  • Learn how to embed data ethics and diversity, equity, and inclusion across your targeting and segmentation practices

Detailed Overview

Having the ability to move quickly to meet consumer demands — in a real-time and privacy-safe way — is a matter of survival. And finding the right customer experience (CX) partner can be the difference between making a bad investment and properly transforming your business to meet the needs of today’s customers.

Join guest speaker Fatemeh Khatibloo, VP & Principal Analyst at Forrester—and co-author of The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021—and Matt Naeger, Chief Strategy Officer, Americas, at Merkle for this webinar.

Presenters