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Sensing and Shaping Consumer Demand in the New Normal

Original Presentation Date

Jun. 24, 2020

Key Takeaways

In this webinar we will discuss:

  • Examples of leading brands leveraging data & analytics to sense and shape demand
  • The key ingredients required to build such a capability
  • Practical ways to get started

Detailed Overview

Rapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions. Developing an agile capability that enables brands to accurately sense this evolution and subsequently shape the demand in a continuous, timely loop will provide a competitive edge. 

Presenters