Sensing and Shaping Consumer Demand in the New Normal
Original Presentation Date
Jun. 24, 2020
In this webinar we will discuss:
Examples of leading brands leveraging data & analytics to sense and shape demand
The key ingredients required to build such a capability
Practical ways to get started
Rapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions. Developing an agile capability that enables brands to accurately sense this evolution and subsequently shape the demand in a continuous, timely loop will provide a competitive edge.