How to shift from “do/get” to “feel/do” experiences to create more authentic, human relationships with customers.
Preferred ways to earn and redeem
The latest trends in gamification
The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve.
This year’s report is compiled from a survey of 1,500 consumers between the ages of 18 and 65. Aside from the free products and discounts that continue to be the primary driver for program engagement, consumers want loyalty programs to know them, engage them, and value them.
We’ll uncover insights for engagement mechanics, reward relevance, and personalization.
How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time
This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.