We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Straight from the Lab: SEO’s Hot Theory Test Results Revealed

Merkle and Botify are embarking on a testing campaign to learn more about some of the SEO industry's most pressing theories. Register for this webinar to hear about their findings!

Mark your calendar

Jun. 27, 2018
2 PM EST

Key Takeaways

  1. How does link frequency impact Google's crawl and organic performance?
  2. What implications does poor mobile/desktop parity have on crawling and performance?
  3. How do rich snippets impact my CTR? Is it different on mobile and desktop?
  4. What’s the optimal content length for your site?
  5. What implications does JavaScript have on the crawl? Will it hurt my performance?

Detailed Overview

Merkle and Botify are coming together to test some of the SEO industry’s most pressing theories! Through the use of crawl and performance data, we’ve analyzed the impact of several theorized ranking factors and site elements such as:

  • Internal link frequency and position
  • Anchor text variation
  • Mobile/desktop parity
  • Content length
  • Crawl recency and frequency
  • JavaScript-dependent content

In this webinar, we’ll overview the test findings and implications for SEO strategy.