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Superpowers 2.0: Building the Business Case for CX Agility

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Mark your calendar

Jan 20, 2022
11:00 AM EST

Key Takeaways

Key Takeaways

  • The six ingredients that have become newly important drivers of success in 2021, and those that have lessened in importance year on year.
  • The ways in which B2B companies have continued to deliver significant personal and professional value adds to buyers despite a tumultuous year.
  • Which brands are succeeding in delivering superpowered B2B customer experiences and what steps can be taken to close the performance gap between industry leaders and followers.
  • How findings differ based on company size, generation, region, and seniority level.

Detailed Overview

External factors of the past year have dramatically influenced the ways brands interact with their audiences. The current pace of change offers a fleeting window of time that affords marketers an unprecedented opportunity to transform their customer experiences to be in line with ever-changing buyer expectations, and ultimately step ahead of the competition.

In this webinar, experts from Merkle B2B and B2B International will take a deep dive into the recent findings from our latest research study of over 3,000 buyers of B2B products and services. We’ll also revisit the four B2B Superpowers — Reliability, Understanding, Enrichment, and Preeminence— and the ingredients that shape them

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Simon Calvert

Chief Strategy Officer, gyro

Oliver Truman

Research Director, B2B International