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Tackling Industry Change and Disruption – How to Use Loyalty and Promotions to Drive Retention, Product Engagement, and Long-Term Value

Original Presentation Date

Aug. 19, 2020

Key Takeaways

Detailed Overview

Join us for a Merkle-led discussion on ways the Media & Entertainment industry can utilize loyalty and promotions strategies to adapt to changing consumer behavior pre- and post-COVID and drive better business results. We'll discuss how to use loyalty to amplify the impact of paid media, grow first-party data assets, reward existing customers to increase value, and cross-sell to other products/titles. 
 
This webinar also features a guest presenter, Suzanne McDonnell, Marketing Director at Sony Corporation of America. Suzanne will share her experiences using loyalty to drive success for Sony and her perspective on the strategic value loyalty can play in a modern marketing program.

Presenters