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Tea Break Talks with LinkedIn and Merkle B2B: The Creative Mindset - Bringing Human Relevance to B2B

Original Presentation Date

Dec 17, 2020

Key Takeaways

Detailed Overview

In a world where personal and professional lines are blurred, customers expect more from B2B suppliers. In this talk, experts from Merkle B2B and LinkedIn will discuss how B2B brands can be creative in their approach to disrupt the status quo, humanize their marketing, and ultimately help customers, not sell.

Presenters

Tejal Patel

Digital Director, Cisco

Rob Gold

Managing Director, UK, Merkle B2B

Jason Fletcher

Executive Creative Director, gyro

Emily Birt

Client Director, Merkle B2B

Jennifer Shaw-Sweet

EMEA Lead B2B Institute, LinkedIn